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San Francisco's Favorite Craft Fair

Red Choo Choo t-shirts

October 25th, 2009

vivaBB400What inspired you to go into the craft business? There are so many companies out there that are focusing more on trends rather than good design that I wanted to start an apparel company where I could wear the designs that I could never find. Designs that are printed on quality and comfortable shirts.

What are your creative influences? I love Charles & Ray Eames for general design, Mies Van der Rohe and Frank Lloyd Wright for architecture, Peter Saville of Factory Records for print, and all of the great artists that I’ve had the fortune to work with at Red Choo Choo – Brendan Monroe, Darren Kani, Greg Galinsky, and more.

http://www.redchoochoo.com/

Tomoko illustrates the colors of san francisco

October 18th, 2009

download-2I have created greeting cards, a calendar, and illustrations of San Francisco where I live. There are many tourists from all over the world who come to San Francisco. My designs of San Francisco have gained a positive reputation among the tourists who want to have sweet memories of their visit.

How do you stay inspired? Meeting and talking with new people such as customers, other field designers, and staff from the stores that carry my product, are the inspiration for my designs. I used to spend all of my days at home doing downloaddesign by myself. I thought it was OK as I could always contact people v! ia email if I wanted. I was still happy since I liked what I was doing. But since my art show’s reception, I’ve had a chance to meet and talk to new people in person. I realized that meeting with people, face to face, had a much different impact on me. I was very happy to hear from people about my design’s good reputation in person. It gave me lots of energy and inspiration for new designs.

download-1Anything else you would like to tell us about your business? I was a sports teacher for children and seniors, as well as a lifeguard in Tokyo. After a few years as a sports teacher I realized that my real interest was in graphic design. It may seem like a big leap to change my career direction but it was actually very simple as I was following my true dream. It was not easy to come to the point where I am as a designer. When I came to the US 3 years ago to study design, I could not speak English at all. I had no idea what teachers said in their lectures. Beside, I could not make any friends. It was very difficult and I felt lonely and homesick. But I never gave up because I had my strong passion to be a designer who is active worldwide. I did not want to go back to where I was not happy in a job with no passion. So, after much deep thought about it, I started my business in March, 2009. I would like to tell everyone, if you have a dream, please don’t give up on it. If you continue showing what you are doing in public, asking questions of people who already have become successes in their field, speaking about your passion, and having appreciation for other people’s help, your dream will come true. People say my life looks very happy from my illustrations. Yes, now I am very happy.

www.tomokomaruyama.com

Brown Banana, distinctive jewelry by Gabriel

October 18th, 2009

download-1What inspired you to go into the craft business? I have always been drawn to design as a kid I made paper in the basement. I studied environmental science in college and ended up with a degree in technical theater. All these influences formed into my ascetic of repurposing materials. From there it just happened organically.

download-3Do you still have a day job? I do still have a day job. I design and produce special events conferences and conventions. As a freelancer I have the ability to set my own schedule and this has been quite beneficial in making time for festivals such as San Francisco Bazaar.

What do you like best, coming up with ideas or executing them? I prefer coming up with ideas. I always enjoy producing the prototype, but after a certain time I usually end up discontinuing lines because they loose their excitement. Because of this I have produced a lot of lines.

What’s the best thing about what you do? Being able to channel my creative energies into a productive outlet. Also seeing some one on the street wearing an item is pretty cool.  And the worst? Sourcing materials can be very difficult. Often I have to put orders on hold because I cannot source materials. downloadSome retailers can’t work with this and I have lost accounts due to this.

How do you stay inspired? I am constantly looking at other artists work, and looking for materials that speak to me. I can find materials that speak to me and I know they will be the seeds of something amazing, but it sits in the workshop until inspiration strikes.

Anything else you would like to tell us about your business? I love to trade with other artist. It is my favorite way to grow my collection. There are so many talented artist out there and I’m honored when they are willing to trade with me. It makes my pieces more valuable in some way to me. Always looking for source materials as well. If anyone out there has anything lying around out there I’m always game to repurpose it.

http://www.thebrownbanana.com/

natural & smells nice: Bunny Butt Apothecary

October 18th, 2009

download-2Bunny Butt was originally my personal pet project and, as such, really has nothing to do with my “real life”  which consists mostly of working towards a Ph.D. in Religious Studies and teaching yoga. I first conceived of Bunny Butt Apothecary as a line of bath and body products with a principal focus on natural ingredients (not a bad bandwagon to be jumping on, in my opinion), but the twist that soon emerged was a judicious selection of certain synthetics, which allowed me to expand my creative palette without sacrificing quality and integrity. My fiance, Scott, has been becoming increasingly involved over the past year as my workload has increased and his need to escape from the mind-numbing effects of teaching high-school physics made soapmaking seem like a downright spiffy past time. Above all, Bunny Butt celebrates the ability not to take anything (including yourself!) too seriously.

download-1What inspired you to go into the craft business, do you still have a day job? People are always surprised to hear that I started my business as a direct result working on my undergraduate honors thesis. There’s only so much time a human being can spend reading literary criticism on Victorian literature, it’s as simple as that. Since then, working with my hands has kept me sane through many a research paper. Not only is crafting super rewarding in and of itself, but it comes with the added bonus of a community full of awesome people! So, yes, both my fiance and I still have “day jobs” in so much as what we do really constitutes a day job (I’m talking mostly about myself here, since I basically read ancient Sanskrit texts and instruct people to flail their limbs for a living), but the wonderful thing about owning your own little company is that it can take up exactly as much time as you need it to.

What do you like best, coming up with ideas or executing them? I live in abstract theory, so it shouldn’t be all that surprising that I love figuring out every single facet of a new product before any ingredients even touch a mixing bowl. Generally, a soap will have a name way before the first test batch is on the way…in fact, it might have a name before I’ve even figured out what the ingredients will be!

What’s the best advice you have been given about your business or craft practices? A while ago, someone told me to know my limits. In my opinion, crafting is only worth it as long as you’re genuinely enjoying what you’re doing, which always shows in what you’re putting out there.

downloadAnything else you would like to tell us about your business? Hmmm…well, neat fact: We recently teamed up with the House Rabbit Society to market a “Bunny Club” soap, the proceeds from which go to benefit the HRS in their efforts to educate rabbit owners about proper care and give homes and medical care to bunnies in need. Wash a limb, save a bunny ;)

http://www.bunnybuttapothecary.com

Tyler Bender Books, made from vintage and salvaged materials

October 18th, 2009

tbk_vintage_200kPlease tell us a little bit about yourself and your business. I independently construct blank books from recycled materials and sell them to stores, at street markets, online, and at craft and gift shows. I also offer custom binding work. It is a full time gig. 

What inspired you to go into the craft business, do you still have a day job? Atbk_tshirt_200ks a young teenager a family friend encouraged me to place my work in local gift shops. When my pieces began to sell I was inspired to keep crafting as a business. I was accepted into my first craft show, San Francisco Bazaar LA, in 2006. The show was so successful for me that I had the confidence to quit my then day job working at an art gallery.

tbk_2R_scatter_200kWhat are your creative influences? Creative influence is everywhere and in every form. I sometimes never know until I experience it. The creative energy and spirit exuded by other crafters probably inspires me the most. Craft shows are so enjoyable for that reason.  It is a great feeling to be surrounded by such a vibrant and supportive community.

What’s the best advice you have been given about your business or craft practices? Accept credit cards!!!  And it is absolutely worthwhile to exhibit at trade shows.

http://TylerBender.etsy.com

Sycamore Street Press {fresh, green, and hand printed}

October 18th, 2009

Lark01My name is Eva Jorgensen, and I run a little letterpress paper goods business called Sycamore Street Press with my husband, Kirk. I studied printmaking in school, and fell in love with the art of letterpress and the collaborative aspect of printmaking. My friends Stephanie Ford, Kristin Mills, and Amy Shaffer and I come up with the designs, and then Kirk and I print them all by hand on our vintage press. We also invite a different artist each month to create the artwork for a limited edition print that becomes a part of the Sycamore Club (our letterpress print of the month club). We use eco-friendly materials wherever possible.

What inspired you to go into the craft business, do you still have a day job? pop01When I finished up school, I planned on becoming an art professor, but there just weren’t any positions available. However, I’d had the idea of running my own letterpress studio for a while, and with the encouragement of family, I decided to go for it. My dad has always owned his own business, and he instilled his entrepreneurial spirit in me. I did work part time at a stationery shop at first, but now Sycamore Street Press is a full time job for Kirk and me.

What’s the best thing about what you do? And the worst? 300-1The best: being able to do something creative every day, the people we meet, being my own boss. The worst: bookkeeping, taxes, the lack of a steady paycheck.

What are your creative influences? Here are a few: Christian Boltanski, Kiki Smith, The Smiths, vintage books and films, folk art, and foreign food packaging.

What’s the best advice you have been given about your business or craft practices? Work hard.

sycamorestreetpress.com

phone: 614.949.3023

fax: 435.654.3462

Swizzlestix is bold and vibrant

October 18th, 2009

My name is Marcia Copeland, and I’m a San Francisco textile designer and illustrator with a company called Swizzlestix. At Swizzlestix I create tea towels, aprons, placemats, pillows, tote bags, downloadholiday stockings, greeting cards and more, all with a retro-modern feel. I have a passion for creating all things bold, vibrant, cute, swanky, funky and fun! When I’m not designing, I love cooking gourmet, hiking, traveling to far away places, going on photography excursions and playing my nylon string guitar.

In 2003, I felt the urge to design whatever download-1I wanted without the limitations that came with my graphic design job, so I created a line of greeting cards, and started selling my collection to various San Francisco and Los Angeles boutiques. After much encouragement from clients, family and friends, I expanded into the world of textile design, and in 2005 I started Swizzlestix. These products have been sold at various design shows, boutiques, art galleries, and online. I still work as a graphic designer part-time.

download-2

What do I like best – ideas or executing? I absolutely love coming up with ideas, new designs, and different products. It’s exciting watching my products evolve and executing them during the prototype phase. Once the execution becomes routine, it’s not as enjoyable and more of a chore.

Since I don’t know how to sew I have a seamstress help with sewing the products, and I get them ready for her, which can be labor intensive.

Best Thing About What I do: Being able to design whatever I want and all the creative freedom that goes along with it, exploring my passions and watching my products evolve. Knowing that I can share my products with others, help brighten their homes and put a smile on their face makes it all worthwhile!

Worst Thing About What I do: Getting too absorbed in what I’m doing and not finding balance between my work and fun. And there’s much more I’d rather be doing then cutting and ironing fabric for my seamstress.

Best advice:

1. Go to tradeshows and talk to exhibitors with lines you are interested in to get tips, advice, etc.

2. Take things one day at a time, and do not become overwhelmed.

It’s important to set priorities and create a daily to-do list. If you scratch off half the items on your list, then you”re that much closer to your goals.

Inspired: My inspiration comes from a variety of things: San Francisco’s colorful neighborhoods, architecture, music, modern and vintage fashion, books and home decor, museums, my travels, and more.

http://swizzlestix.typepad.com/swizzlestix

Damestarbaby appliqués kids

October 18th, 2009

P1110346Please tell us a little bit about yourself and your business. When our kids came along and put us out of work, we had to take matters into our own hands. Now we can feed our creativity and our growing children.

What inspired you to go into the craft business, do you still have a day job? I think the first appliqués we ever did were for hiding stains on our girls’ shirts.  It wasn’t long before the light bulb came on. Since our kids are our day job, we don’t intend to quit anytime soon.

cabbage rose capWhat do you like best, coming up with ideas or executing them? We’re a very right-brain/left-brain team, so one is perfectly happy to let the other do the designing.  And we wouldn’t be crafting if we didn’t love making the things we’ve designed, right?

What’s the best thing about what you do? And the worst? The best thing about what we do is that we’re doing it.  It’s so satisfying when people respond positively to what we put out there.  And we still get to be with our kids.  Which is also pretty satisfying.

What are your creative influences? Music and coffee and sun and rain and our girls and their art and bees and birds and Indians.

beetle and spades

How do you stay inspired? Our local thrift shop seems to keep us handily supplied with amazing fabrics.  Couple that with all the growth and change that goes on daily in our lives and fresh ideas come often enough to keep us busy.

damestarbaby.etsy.com

damestarbaby.blogspot.com

Handcrafted Publishing: a Conversation with SF Zine Fest Organizer Francois Vigneault

July 6th, 2009

This August 22nd and 23rd marks the ninth anniversary of one of the Bay Area’s most anticipated gatherings of small publishers and authors, the SF Zine Fest.  I particularly like the Zine Fest because it’s more laid-back and intimate than something like Comic-Con or A.P.E., and it really celebrates the connection between Zines and other crafts.  I wanted to share some info about this event with you, and about the world of small publishing in general, so I went straight to the source and asked Francois Vigneault, the organizer of the Zine Fest for the past four years.

For those of us who are unfamiliar with the event, what is the SF Zine Fest?

The Zine Fest is a free annual festival celebrating zines (i.e. small-press magazines and other publications covering almost every imaginable subject and format) and other creative works coming out of the DIY ethos. The SFZF has been in existence since 2001, when Jenn Starfiend founded it; I have been involved with the Fest for the last four years.

This year the Fest is on August 22 &23, at the San Francisco County Fair Building (the same spot the Holiday San Francisco Bazaar SF happens in), which is this adorable 70s-style building right in the middle of Golden Gate Park, it’s really beautiful!

Every year we have hundreds of creators and small-press publishers selling, trading, and otherwise sharing their work with the public. Additionally, we always run a pretty expansive slate of workshops and panels on everything from screenprinting to nature journaling, hopefully inspiring the attendees to try their hands at making their own zines, mini-comics, or other DIY creations.

Who might be interested in attending SFZF?

Well, the short answer is anybody! We’ve been growing every year, and now we bring together over one hundred zinesters, cartoonists, poets, crafters, printmakers, and other artists with an audience of well over 1000 attendees. Of course, anyone who’s ever been a fan of a zine or indy comic should definitely come; with our mix of zine stalwarts like John Marr (Murder Can Be Fun), new stars like Esther Pearl Watson (Unloveable), and totally unknown (but totally awesome) first-time creators, you’re sure to come across something that will rekindle your love of DIY expression. But it’s also a great show for anyone who’s just interested in checking out what’s going on artistically outside the purview of the mainstream.

What are some highlights we can expect at this year’s Zine Fest?

As the Zine Fest gets a bit bigger, one of the benefits is that more and more out-of-towners are coming to the show… This year we have a major contingent of creators and publishers from Portland, Oregon, coming in for the show: Theo Ellsworth, Sarah Oleksyk, Sparkplug Comics, Tugboat Press and others… I guess it’s a great excuse to visit San Francisco!

Another new thing for us this year is that our posters will be extra-fancy: Aaron Cohick of New Lights Press and Hello! Lucky will be letterpress printing our Special Guest Andy Hartzell’s awesome zine love-in design! We will be selling them at the Fest and online to help raise money for the show; they are going to be really, really nice.

Oh, and it looks like we will finally get our act together and have an official Zine Fest party this year! We’re still working out the details, but as soon as we’ve got it set in stone, we’ll announce it on our blog.

Where do you see the small publishing/zine movement in the Bay Area going today?  What has it been like historically?

It’s funny, I realized the other day that the Zine Fest started well after what’s considered the height of the zine trend of the nineties, and yet we still grow every year! So I definitely think that any rumors of self-publishing’s demise are greatly exaggerated. I find that in the Bay Area there is a robust artistic community at large, and there will always be new folks making little publications to express themselves. If you just walk into a zine-oriented shop like Needles & Pens or Rock Paper Scissors you’ll be faced with dozens of titles, from the autobiographical to the political.

San Francisco has a tremendous history of small-press publishing. Robert Crumb, Spain, and other underground cartoonists are almost as symbolic of the City in the 60s as bands like the Grateful Dead, and of course there are the Beats: Lawrence Ferlinghetti’s New Lights Press publishing Allen Ginsberg’s Howl in the 1950s, there were only 1000 copies in that first edition! Of course, there is so much more; the San Francisco Public Library has an amazing Little Maga/Zine Collection with over a thousand titles. Andrea Grimes, who runs the collection, participated in a roundtable discussion at the Zine Fest a few years ago; I’m hoping to have her give a talk on the history of zines at this year’s Fest.

What is the role of craft at the Zine Fest?

A definite trend that I have seen at the Zine Fest is the increasing level of handicraft which folks are putting into their zines, mini-comics, and other projects. It’s become much more common to see zines with screen-printed covers, elaborate bindings, and other embellishments. I think part of the trend can be tied into the rise of the blogosphere; now that there are so many venues to share one’s writing and artwork online, I see a proportional  emphasis in the DIY publishing world on the tangible nature of the zine as object, something which the creator has invested time and love in so that it could exist as a real thing rather than just clicking “publish” and it is instantly on the internet. Of course, some of our creators really take this to the extreme, and their art is in large part about the craft that goes into it; for instance, every year I am just blown away by what Tom Biby and Jonathan Fetter-Vrom of Two Fine Chaps come out with, like hand-cut pop-up diorama books!

We also always have a healthy showing from the broader craft community, from quilts to needle-felted monsters! Although our emphasis will always be on zines and self-publishing, we love to see creative types from other disciplines at the Fest, there is so much overlap between all these different crafty interests.

What advice can you give to people who would like to start small-/self-publishing?

The great thing is that it is a really easy field to try out! There are really no rules in regards to a zine’s content, format, theme, or even quality; everyone can and should make a least one in their lifetime. I personally feel it’s hard to go wrong if you just try and document some aspect of life which you find interesting, even if it seems silly at first. For instance, I’m a bird watcher, and I have a zine I’m bringing out for the Fest that’s called Bird Brain, it’s all the notes and sketches I make while I’m out doing that. It’s not like I’m going to necessarily have anything new to say about the barn swallows and great horned owls I’ve seen, but I think there will be some interest for people in just seeing my point of view on something I care about.

What are your hopes for the Zine Fest and small publishing in the future?

It’s funny, but I think the economic downturn will be good for the world of self-publishing and small press in some ways. During the recent boom, lots of great creators from the small-press world were (deservedly) getting publishing deals for their work in the mainstream press. Now that the economy is in rough shape, a lot of those folks are having their series canceled, unfortunately. But these creators still want to make their art, happily, so I foresee a return to self-publishing for them. It’s a really welcoming place!

As far as the Zine Fest, I basically just want to connect as many creators with the largest public that I can, and hopefully facilitate the development of new artists, too. I’d like to run more workshops; I love to see folks realize that they can express themselves through art and craft, from screen printing and bookbinding to illustration and writing. Everyone’s got a story to tell!

Photos: 1. SFZF 2009 Poster – Art by Andy Hartzell 2. Nicole Bennet from Family Style Jamboree zine.  3. Some of the many titles which have been featured in years past.  4. John Isaacson teaching a Zine Fest 2008

attendee about silk screening.  5.  L-R, Renée French (Micrographica) and Trevor Alixopulos

(Hot Breath of War).

Posted by Biz Miss

Biz Miss Asks: Green Business Certification

July 2nd, 2009

Did you know that in addition to running the San Francisco Bazaar and working full-time in science education, that Jamie Chan and her husband Blas Herrera also own Urban Fauna Studio, the best little fiber arts shop in San Francisco?  It’s enough to make a girl feel downright lazy.  Ever the overachievers (and responsible business owners), Blas and Jamie recently went through the process to make UFS a certified green business.  Jamie agreed to share their experience with me so we can all become green businesses, too!

First a little background on their business: Urban Fauna Studio sells independently made (Indie) and eco-friendly craft supplies and tools. They focus on ecologically and socially considerate manufacturing practices (i.e. no-petrochemicals used, sustainable raw fibers and woods, biodegradable products, and recycled materials), products made in the US and handmade items. At UFS you can explore fiber arts such as spinning, knitting, felting and weaving. They offer a revolving series of arts and crafts workshops for small groups (see their calendar for details). At Urban Fauna Studio they believe in supporting fellow indie crafters. They host a growing community of consignment artists and crafters, all of whom are committed to bringing quality handmade goods to their customers. Blas has a background in environmental science and Jamie is a science educator. Both of them come from families that have long enjoyed the fiber arts, crafting and DIY.

Why did you decide to pursue green business certification?

Just because many shops are independently owned and selling green products does not make their business practice green. We decided that a more genuine commitment to sustainability was to get certified by the San Francisco Green Business program. SF Green Business helps San Francisco businesses adopt environmental practices that are sustainable as well as profitable. They set stringent criteria, provide technical assistance, and publicly recognize and promote Green Businesses with a seal that enables customers to shop in keeping with their values. The Program is made of up of three City agencies: the SF Department of the Environment, the SF Department of Public Health, and the SF Public Utilities Commission.  We are the first fiber art and craft shop in the SF Bay Area with a green certification. We feel this sends a message to our customers and our fellow business owners that our commitment to sustainable retail goes beyond selling green, we live green too. It’s not hard to do considering many of us engage in green practices in our personal lives.

What are the benefits of being a certified green business?

San Francisco Green Businesses can save money by implementing practices that lead to cost savings in energy, water, and garbage bills. We have sought out a greener web provider who uses 100% green

renewable energy, Carbon Neutral, who was actually less expensive than our previous, non-green, web hosting provider. We also participate in Carbon Offsetting with our electrical company and reduced our garbage bills.

We use all non-toxic, plant based cleaning chemicals which make us feel safer in our workspace and for our customers entering the store. We buy 80% post consumer, chlorine-free, recycled toiletry papers, 100% post consumer, chlorine-free printer papers, and 80% post consumer, chlorine-free business cards and promotional materials.

We enjoy a marketing edge over the competition. Coupon books, web site listings and other promotional strategies are fine. But a certification system with this level of transparency about standards and regulations makes us feel secure that people will know we are not trying to “green wash” them with hype.

Blas spent his college career studying environmental policy and social justice and I have studied marine sciences. We have seen the data firsthand and know this planet is not heading in a good direction with our current rates of consumption and use.  He and I both care very much about the future of our environment and we want our business to reflect that. The biggest benefit is the peace of mind that this certification brings, that we are helping to make our local and global community better.

How long did it take over all?

We started the certification process right before we opened our shop.  So about 10 months.

What did it take to earn the certification?  Were there requirements you found particularly easy or difficult to fulfill?

We had to submit a written application and then a detailed table or checklist of actions we would take to make our business meet their retail business standards. Then we had a phone consultation with some

follow up e-mails. There was an initial site visit from a consultant. Between that time we had more e-mails and to provide more evidence that we were engaging in green practices. This included taking pictures of certain parts of the store, providing bills and proof of certain services.  Then there was an on-site assessment to verify that San Francisco Green Business standards are being met. We had a few more things to change and follow up on after our assessment. After submitting our changes, our San Francisco Green Business status was awarded! We were listed on the site within two weeks and warmly welcomed into their community. Nothing was particularly difficult. It was at worst, annoying and eye-opening to realize how every detail of our business could be greener. We thought we were “green” already and it was good to know that someone else was there to ensure we got all the aspects of our business to be more sustainable.

Would you recommend the process to other crafters/designers or only to people with stores?

Yes, if your business is certifiable we would suggest it. They currently certify hotels, restaurants, offices, retailers and dentists. This INCLUDES home businesses….and we do mean you, indie crafters! Your studios, offices and work spaces within your home can be certified. It does not take a long time. Our case was an exception, most applications should be approved within 4-6 months.  There is really no reason not go through the process if you can devote the time. We estimate that we spent no more than 20 hours total on this certification process. The certification program in SF is free of charge.  Many towns have a green certification program…we encourage you to look at your options and get involved.

Did you get any help during this process?

Nope. We didn’t know of any certified green indie retailers at the time, but now YOU do! Feel free to contact us. We are willing to answer questions and in general help to promote other green indie craft businesses. The nice thing about being indie is that we all really DO need each other to make an impact in the world of corporate run, big box stores. Being green together, being transparent about our goals, is a good thing. Lean on people in your local business community, you’ll be surprised about how much you can gain from it.

Well, folks, there you have it.  I’m definitely going to look into this for my own home office.  Thanks, Jamie!

Posted by Biz Miss

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