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Appel & Frank is excited to announce big changes for our 2012 Babes & Babies events!

Babes & Babies will now be held in the main hall at St. Mary’s Cathedral on Gough @ Geary in San Francisco.  The new venue is centrally located, has approximately 10,000 square feet of event space, easy load in, free parking and room for some awesome new additions to the event!  With this new venue we will be able to offer each designer MORE SPACE.

Please see all the details below regarding the pricing and EXHIBITOR DISCOUNT of $50 if you sign up and pay by Friday, February 10.

EVENT DATES:  Sunday, April 29

EVENT TIMES:   9:30am – 2:00pm

St. Mary’s Cathedral, Patron’s Hall
1111 Gough Street @ Geary, San Francisco    

Appel & Frank has been hosting events specifically for moms and moms-to-be since 2006. Each event features over 60 designers and companies offering baby and toddler clothing, gear, toys, resources, information and more. Hundreds of guests can enjoy shopping, speakers and seminars, activities, gift bags and a raffle with incredible prizes!  Our Babes & Babies event was voted “Best Mom-and-Tot Shopping” by 7×7 Magazine.

We will be executing an extensive marketing campaign and partnering with Bay Area MOM’s groups and MOM/KID focused businesses and resources to ensure all moms and moms-to-be know about the event.  We will send a digital invitation to over 25,000 people, as well as distribute printed invitations throughout the Bay Area neighborhoods.  Buyers and owners of the Bay Areas favorite children’s boutiques will be invited and given invitations for their clientele.  We will also execute a full social media campaign, along with all our sponsors and partners.  


A 9 ft. x 5 ft. space which includes a 6 ft. table, chair and features your company information on our website.

**If ALL items on your table are sold for less than $10, the fee is $150.

Appel & Frank’s coveted gift bags will be offered to the first 200 moms who attend the event.  The fee covers inclusion of 1 item in each gift bag and your company name, description and website link on for 3 months.
ON-SITE SPONSOR: $450         

  • An exhibitor space in a prime location         
  • Logo on for 3 months
  • Highlighted company information in four email blasts to our database of 25,000
  • Inclusion in the 200 gift bags
  • Inclusion in the raffle and all raffle signage
  • Featured in social media outreach

An effective way to reach all the moms and moms-to-be in the Bay Area if you’re not able to be on-site.    

  • Includes all opportunities for ON-SITE SPONSOR except an exhibitor space

We will also be hosting a raffle offering a wide variety of gifts from both local and national companies!  There is no cost to participate and we will include your company name, website link and gift description on our website, as well as on signage at the event. The raffle will be conducted after the event and the winner(s) will be notified via email.  The gift must be worth upwards of $75 and your company will be responsible for shipping the gift to the winner(s).
Some raffle items that have been donated to past Babes & Babies events include a Maclaren Techno XT stroller ($315 value), Stokke Tripp Trapp Highchair ($238), Orbit Bassinet Cradle ($280), Timi & Leslie Diaper Bag ($160) memberships at Peekadoodle Kids Club ($615 value) beauty & bath products, gift certificates and many more!  

If you are interested in participating in this event, please respond to;

 After we hear from you, we will send you an email confirming your participation, along with an invoice (if applicable) outlining the payment details.

We hope you will be a part of our 2012 Babes & Babies events, and we look forward to hearing from you!

Karen Appel & Jody Frank
Appel & Frank

We have provided this listing on our Blog as a service to our fellow indie crafters and designers. This show is not affiliated to San Francisco Bazaar. BBSF Blog makes no guarantees or warranty as to the accuracy, completeness or authenticity of the information contained on this post. Please direct all questions using the contact information as listed on this blog post. DO NOT leave questions here on our blog as they will not be answered by the show organizers. See our Terms of Use section for more information.

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