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Lisa Toff is street smart with jewelry and paper

Please tell us a little bit about yourself and your business. I have 2 businesses: p*Charming is my jewelry line, which is all about personalization. I think it’s important to have an intimate experience when selecting charms so I encourage mixing + matching to create the perfect piece. prismPOP is devoted to being eco-mindful yet maintaining a commitment to good design. it showcases paper products ranging from postcards (my favorite correspondence) to art prints and gift enclosure cards.

How did you first get involved with crafting? I had a balloon animal activity book as a child. Constructing something with my two little mitts + breath was captivating. I would create those colorful critters for every occasion.

What are your favorite materials to work with? Do you have a favorite color palette? My guilty pleasure is working with found materials. I quilt in my free time and use fabric scraps to create small bags for the jewelry. My favorite color palette is actually the un-colors. I adore browns + greys – attracted to everything muted.

What are your inspirations in your art and in life? Inspiration for me certainly comes from my surroundings – I am fortunate to have lived in Manhattan for 5 years and recently moved to Brooklyn. I love the vastness NYC has to offer. Also, traveling – I’m a sucker for street meat and following unpaved roads.

What is your favorite song or album to listen to while working? Anything Nina Simone or npr.

Who are some of your favorite indie artist/crafters and why do you love them? Ooh that is such a tough one. I have met so many incredible artists through The {NewNew} NY – I am sincerely inspired by each of them individually – it’s a very committed group of crafters!

Any exciting future plans or developments in the works for your business? Looking forward to expanding my prismPOP line to include gift-wrap and bookplates. Also excited to have more of my work carried in brick&mortar shops – the internet is awesome, but there is something about the tactile nature of shopping that I don’t think can be replaced.

Shop and learn more about p*Charming at

Shop and learn more about prismPOP at

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