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Spice of Life Festival – October 4th, 2009 from 10am to 6pm

The 7th Annual North Berkeley Spice of Life Festival will be held on

Sunday, October 4th, 2009 from 10am to 6pm. This yearly community

celebration will again take place on Shattuck Ave. from Virginia to Rose

Sts.   Culinary Stage with our own Kitchen on Fire cooking School’s Chef Mike C

showcasing the East Bay’s finest chefs, gourmet food product sales and

sampling, and tasty offerings from a range of North Berkeley

restaurants. Vine Street will be the site of the Vintage Berkeley Wine

Garden featuring sampling from over a dozen vintners and the North

Berkeley All-Organic Organic Farmers Market is held on the event day in its

usual Thursday location on Shattuck near Rose St. with additional

vendors. Local musicians will provide live entertainment at beer and

wine gardens at Virginia St., near the Farmers Market, and on Vine

Street. North Shattuck district businesses will host author appearances

and book signings, interactive art projects, and yoga and bodywork

demonstrations. There will be a variety of children’s activities and the

event will feature over 100 exhibitors displaying high quality arts &

crafts along with fair trade imports, along with local non-profits and

schools. The Spice of Life Festival provides an entertaining and

educational environment to showcase local businesses, artists,

restaurateurs, gourmet food producers, and community organizations. We

anticipate this year’s attendance to be at least 30,000 people, and the

event is being marketed via print, radio, television, and the web across

the Bay Area.

This year, we are excited to have a new producer for the event, TeamPro

Event, Inc., who produces the North Beach Festival, Mill Valley Fine

Arts Festival, and the Sunset Magazine Open House. Their website is

We invite you to participate in this great event! An application form is

attached for your review. The rate for artisan exhibitors is $300 for a

10′ by 10′ space. (This producer does allows sharing of booths by more

than one artist). Please do not hesitate to call me if you have any

questions, and do forward this email to any other organizations you feel

may be interested.


Heather Hensley


Executive Director

North Shattuck Association

1700 Shattuck Ave. Box 318

Berkeley, CA 94709

ph. 510-540-6444

fax 510-540-6944

2 Responses

  1. Hi:

    Our non-profit organization is interested in exhibiting our youth art chairs at Spice of Life. As a non-profit we strongly prefer not to have to pay $300 since that is a lot of money for us. Do you have a special fee for non-profit artists?


    Sally Hindman

    Youth Spirit Artworks

  2. Avatar Bob Johnson says:

    Heather, we’d like the contact information (name and phone number) for the festival promotor. He asked us to participate, but never finalized the arrangement. We need to get in touch with him right away. Thanks, Bob Johnson (Redwing Bluegrass Band).

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